The point of shipping is to cover what it costs to SHIP the item. When you sell an item for X dollars, that X includes the expenses of selling an item, labor to pack it, driving to the post office, etc.
He charged $20 for shipping that cost at most $7 when you include the cost of the box and packing materials.
I would send one more message giving him the opportunity to refund $10 or so (give him one last chance to make it right).
Then, negative feedback for sure.
I think people are WAY to generous on feedback. I recently had three items where I paid for them and never received them. I filed a claim with ebay and got a refund, then left negative feedback. I looked at the sellers profile, and he had done the same for the past 10-15 sales, yet several people left neutral feedback. You paid for an item, didn't receive it, and left NEUTRAL feedback?!?!?! (end rant)
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