Lying is always wrong in trying to sell a card but there is nothing wrong with trying to sell a card for a profit. To be honest, I am tired of hearing people complain about a seller askingt more for a card than they want to pay. It isn't a "rip-off" or an immoral act, it is an offer of merchandise for sale. The nice thing about the market is that if no one wants to pay for a card it won't sell and the seller can either keep it or lower the price to meet the market.
Also, with respect to scans, not all scan manipulations are meant to defraud. It can be difficult to gauge whether your scanner got an accurate read on a card because it in large part depends on your monitor settings and quality. What looks good on one monitor doesn't look right on another. That said, certain AHs and sellers are notorious for jacking up the contrast and saturation on their items--like, for example, one whose leaders are under indictment. Their images sometimes are so saturated that they look like sets from Star Trek. I don't find that particularly difficult to pick up if the card is graded--I just look at the flip because I know what the flip should look like.
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