My guess is its a fake. There is a copyright date (photo below) on the bottom of the package that appears to be 1918. Babe Ruth wasn't really known to be a home run hitter until the early '20s, right? So, I can't see a pack of "Home Run" cigarettes dated 1918 with Ruth's image when at that time he wasn't really a home run hitter. Anyway, JMO.