The candy may have been unpopular at the time, but another reason could be the required space that the premiums (E-125's) would have taken in the candy case and the retailer deciding to go with the smaller cards (E-90) instead. Go into a supermarket today and see how square inches of shelf facings can generate payoffs or competition between manufacturers (Kelloggs Corn Flakes will get 2 or 3 facings, Apple Jacks get only 1 facing) Additionally, with the oversized nature of E-125, they would easily damaged by the retailer or the kid / collector. Several that I've brought into the hobby were pasted into scrapbooks and many of those have damaged / missing flaps on the bottom. Its possible that these could have been viewed as "paper dolls" by the boys and not something that they wanted to save.....Matt, since you live in So Cal, you should try See's molasses chips. They are available with light or dark chocolate ...one of my favorite candies. I don't think that the American Caramel product was as good, but there is some redeeming value to molasses.
