I'm going to talk out of both sides of my mouth here.
If return on investment is your goal then research, research, research, and know your market. Then, buy the absolute highest quality items you can afford. Perhaps it's just a single item, one at a time, but buy the best. Don't settle for average. Know what quality looks like so you don't have to rely on grading companies to tell you what is good. Quality always sells, which is a truism in any collectibles market. Hold out for the best.
I don't steadfastly adhere to the-buy-the best philosophy in my own collecting habits because return on investment has never been my goal. Buying things that interest me and that I enjoy has, so while I have many average things, I have lots of them. I more hoard than collect (no focus) and I'd rather have say five different average T210's than one pristine one. I do know my markets so, while I'm sure I've overpaid for a few things relative to the market, all in all, I've made decent buys.
Have fun, that's what really matters.
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