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I don't really agree with the reason behind the rookie card pricing rise during the '80's. I feel that it was much more a case of the collectors hoarding these in large quantities similar to investing your money in as much stock of each company as you could afford, thus cutting down available supply in the market which drove up prices. I'm sure that the greedy dealers had their part in it as well, but I think it was the "collector as investor" philosophy that drove it, at least initially.