We ran into an auction like this previously with CleanSweep. Keep in mind that not everyone has an eye for faces, just like not everyone has an eye for autographs or lithograph authenticity - nothing wrong with someone loving a hobby, but being clueless about the technical details, as long as they are open to criticism.
In this case I would say that Steve needs to take aside whoever is making these decisions, and tell them not to.
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$co++ Forre$+
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