There are a lot of casual collectors, as opposed to those hopelessly addicted to the monster, who don't have a clue as to scarce backs. There really is no accurate price guide, in book form or online, from which such a buyer could educate himself. Look at T206.org and you'll get a price of a few hundred bucks. Look at the SCD Vintage catalog and the card is worth maybe $100 times a multiplier of 10 to 15x for the back. SMR says its a $75 card in good condition. You really have to know past auction prices to know the value of Dan's card. Most casual collectors will not do that much research.
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