I like them because they're beautiful, and because there are a million ways to collect them. They offer collectors all levels of difficulty, from the simple and plentiful to the expensive and rare, and they offer an enormous representation of players from the era to learn about.
I like the scholarly approach to picking apart the set and the mysteries surrounding production, etc. It makes the set more interesting to me.
And since advertising has always been a big part of my life, I like the backs.
-Al
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