Few know that Net 54 was the initial online dating site.
Inspired by the Marvelettes' hit single "Beechwood 45789"
http://www.youtube.com/watch?v=ucu83CZKeGg
The 5***4 portion of the title is based on encryption of that song title.
Vintage cards were introduced to the site by a gal named Lola
in an effort to get lucky with a member known only as leon.
Interestingly this is the same encryption methodology used by Ebay today.