The biggest problem is that the media gets on the story and starts posting photos of the murderer and talking about his life. Then there are other sick people reading it who want the same attention. They turn murder into a theatrical performance, each time finding a new locale - a movie theater, a mall, a Sikh temple, an elementary school, etc. Just another cruel twist on the same theme, so they can be known as the "guy who did the murder in the _____." Just always finding a new way to shock people.
The media has got to stop publishing the names of the murderers. Otherwise, the whole thing will never end. Anytime they talk about the murderer's life, it is just another advertisement to encourage another shooting. If they stopped calling the murderer by name, you'd see the rate of the shootings decrease, and fast. Stop giving them the spotlight.
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