http://www.youtube.com/watch?v=v3yJomUhs0g
this cartoon by doctor suess hits it right on the head. you only have to watch from minutes 4:15 to 6:30 and 9 to 11:30
the only person benefitting is the massive authentication company, who has the machinery and the advertising, and who charges to put stars on AND take stars off (got you coming and going), and the sneetches have no more of an idea whether they are suppose to have a star or not at the end as they did in the beginning and the star guy makes off with all the cash saying "you cant teach them a thing"
its cert shopping only with stars on your belly.