I dont think the promoter sets the price as much as the athlete and their appearance fee. I used to go to SF for the big shows and was able to get Dimaggio for $175. At the time that price was unbelievable but I wouldnt have run into him any other way. Bradys fee is probably near 100 grand for a few hours. Why would Jeter and ARod sit at a show and sign? They are set for life because of their ball skills. Players like Feller would plan his vacations around autograph shows and pay for his trips by signing along his vacation route. $5 for a legend was pretty good. Appearance fees for the old guys who never made the big bucks during their careers are not that high so the promoters can keep the prices down on them. Some of the old guys are now starting to charge TTM because as soon as they sign, it hits ebay and the players want a part or the action.
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