I'll re-phrase: auction houses have costs and have to get paid by someone. If you and I were bidding against each other and you didn't have to pay a buyers premium, then you'd have a 20% advantage over me. Not saying it's right for them to bid in their own auctions (I don't think it is), but because they are a business and have costs, it's not a 20% advantage.
...maybe there are some accountants here who can chime in as to the actual advantage they are getting by paying the buyers premium to a separate company.
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