New-found issuers of m101
 

In conducting recent research I have found that two other newspapers (besides Altoona Tribune) advertised the m101 Mendelsohn sets– The Okmulgee (OK) Daily Democrat and the Arkansas Democrat. I found full-page ads for Okmulgee dated April 3, 1916 and April 23, 1916. Each had drawing-ish likenesses of the actual poses used for Chapman, Wagner, Collins, Evers and Alexander, although no card numbers were shown. It also included a pic of the Napoleon Lajoie “card” but it had the hands on hips pose found in the Mendelsohn flyer and the 1915 M-Unc set. The ad offered 100 cards to anyone who could get a new four-week subscription sold and 200 cards if two such subscribers were found– they needed to fill out the coupon/form and so did the kid who found them. The two ads appear to be identical. No indication of whether the backs had anything on them.

As for the Arkansas Democrat, they offered a full page ad with the same format as the Oklahoma pair, although they added images of the Joe Jackson and Heiny Zimmerman cards on either end of the fanned-out display. Kids were required to obtain a ten-week subscriber to earn 100 cards and another of the same for the other 100 cards. After the initial ad on April 7, 1916, frequent ads ran thereafter until May 22; however, all of these were simply a quarter page or so in size and had the heading “Boys! Boys! Boys!” followed by the offer and then most of the rest as a subscription form. These subsequent ads ran on April 8, 12, 18-20, 22, 26-27, May 3-5, 13, 15-17 and finally 22. Like the Okmulgee cards, there is no indication of whether the backs had anything on them.

Given the Lajoie pose and early dates of the initial ads, these were most probably m101-5 cards being offered.

Because no one has yet found m101s with ads for either of these newspapers on the back, PLEASE BE WARY OF any that pop up from now on. There's a very strong chance that if any of these exist they are blank-backed-- heck you may already own some :)

I will post scans of the ads shortly.

Scans of the two ads
 

Here you go:
https://photos.imageevent.com/imover...16_04_03_5.jpg
https://photos.imageevent.com/imover..._07_Page_6.jpg

Great stuff, Todd. Nice research and thanks for sharing.

I am a little surprised, since we haven't found any of these backs, that they didn't somehow put their name on them. What are the chances we find any real ones with ad backs?

.
.

This is wild. And yes, presumably because they've never appeared with those backs, they must have been issued with blank backs. Not even a stamp.

Very interesting! Thanks Todd!!!

Love this stuff! Thanks Todd.

This is awesome. Thanks, Todd!

I may be wrong, but I'm thinking that these ads were aimed at their newspaper delivery boys, and that there was not intended to be a general distribution of these cards. Hence, the newspapers didn't feel it was worth the cost to get ads printed on the backs of the cards.

Great info Todd. And blank backs make the most sense...Thanks

Great job Todd--thanks!
Val--you make an excellent point.

Good observation Val. Reading the part about “something to do in your spare time” leads me to believe the promo was aimed at kids in general, much like when we sold magazine subscriptions as kids.

Val, While your position makes some sense, I’m not really on board with it. The two Democrat Newspaper ads seem to run the same offer as Altoona Tribune, or very close to it, and of course that sponsor put printing on the back of its cards. The Tribune directed its ads at the kids of the community, telling them they could have the entire set if they would “Simply call at the office and you will receive two coupons. When the coupons are filled out properly the 200 Pictures are yours”.

This sounds like the Okmulgee ad that requires a subscriber and kid to “fill out the following subscription blank”, and prompts the youngsters to “solicit your friends and your neighbors”. The Arkansas ad also has a subscription blank and says “Try your father and mother first, then your uncle and aunt.... [H]ave them sign the subscription blank and mail or bring it to the Democrat office. We will attend to the delivery and the collecting”.

So it seems to me they were just drumming up business and all the local kids were given a chance to build a collection, not just delivery boys. That being the case, I could see them wanting to put some ad printing on the back of the cards, but who knows.

I believe the likelihood that these are blank backs is owing to the fact we have not seen any with ads yet, although that too is not the strongest argument. Unlike m101-4, which Mendelsohn sold directly and which had blank backs, there is no known advertising for blank-back m101-5s. Because his flyer offers bulk cards to businesses and says "Remember, your own advertisement will appear on the back of every photograph", it would seem like any enterprise looking to buy from Mendelsohn would take advantage of having an ad or logo printed.

Still much to learn.

"There never was a real boy who did not want a set of baseball pictures" lol

That logic seems to hold true through 'til the modern day.

Thanks for posting Todd! Any chance you are able to share a cleaner image of the newspaper article/photo? Would be curious to see how Lajoie Card team name etc reads.. I have a Lajoie M101 no number with hands on knees pose. Maybe Lajoie is a democrat after all !!!

Here you go Connor– partial enlargement.

https://photos.imageevent.com/imover...5%20074514.png

The newspaper shows an abbreviated league name and spells out "base", as you can see. However, I don’t believe we can rely on the ad to depict the actual captions used on the cards that were produced. The artwork in the ad is exactly that–drawings with name and position added. In Lajoie’s case the caption is different in the ad, but that means little, since it also spells out pitcher for Alexander, which to my knowledge was never used in his m101-4/5 cards.

Your card does appear to be mislabeled and is quite possibly an early m101-5 or prototype, assuming it measures correctly and the stock is right. Very nice. It looks alot like the “card” depicted in Mendelsohn’s flyer, although that one does not use all caps or a double dash and spells the first name wrong:
https://photos.imageevent.com/imover...5%20074656.png

I struggle to believe he sent out early versions of the entire set of cards that were unnumbered, but a promo is possible– see Successful Farming (although that uses the other Lajoie pose) and Holmes to Homes Wajo. Nice card you have there!

Good stuff and great research always so much to learn and discover even 100 plus years later

“The Bucyrus Brewing and Furniture City Brewing cards of the M101-4 set are known only in uncut sheet format (one Bacyrus and two Furniture City sheets). They are blank-backed with the sponsor label printed in the sheet border on front. In addition, a single uncut sheet of the M101-5 set, sponsored by the Chicago Examiner newspaper, was discovered in September 2010.”

“[A] Noon-Day Cafeteria back has not been confirmed beyond a photocopy of a single example provided years ago and it cannot be confirmed by collectors today…”

https://oldcardboard.com/m/m101-4/m101pop.asp

It never occurred to me that there might be significant M101-4 distributors like major newspapers that did not apply their proprietary stamp to the back. Good information!

ad also appears in the April 4, 1916 edition of the Fairfield (IA) Daily Journal


https://imgur.com/YlLy1ni



added this ad and some from the Chicago (IL) Examiner to my shared drive of newspaper cards [ https://drive.google.com/drive/folde...lu?usp=sharing ] and the shared doc [ https://docs.google.com/spreadsheets...it?usp=sharing ] hope that works! :)

This is unbelievably cool, Todd.

I love this hobby so much, it's so fantastic to still be able to uncover new information on century-old sets like this.

-Al

""Your card does appear to be mislabeled and is quite possibly an early m101-5 or prototype, assuming it measures correctly and the stock is right. Very nice. It looks alot like the “card” depicted in Mendelsohn’s flyer."""

Thank you, Todd. I tend to agree on all accounts. The stock seems correct. Glossy front thick cardboard back. I'll have to check into the dimensions. Yes the card is not labeled correctly. The 1915 W-UNC strip cards are entirely different as you know. I don't believe them to be related to Mendelsohn's m101s-- although I know there are some similarities. Too many differences to add up in my opinion. Maybe most importantly lots of inclusions of players that are not in our beloved m101s. That said I realize there are a lot of connections.

Great find with these articles!!

Not sure if this is redundant to what you have said,Todd, about the "Mendelsohn flyer," but I assume you're talking about the one I consigned to an auction at the National some years ago that I'm sure you remember as serving as kind of the Rosetta Stone for these sets. Unfortunately, I didn't take pictures of the inside of the flyer itself where it speaks to the manner of purchase and distribution of said sets with ads on the back, but I did copy the front and back as mailed that has cards depicted, including the Lajoie. I don't believe the strip of "cards" was not blank backed, but had printing from the contents of the flyer itself on the backside. Apparently, I scanned this in 2012, but I can't remember whether it was auctioned at the National in Baltimore that year or perhaps in Chicago the next year, but I didn't have the flyer very long., if that helps at all.

Thanks for posting that Hank. Maybe it is better called a mailer than a flyer, but I've been stuck in my ways. Anyway it was sold in a Legendary Auction back in 2012, and it was a beauty. I am forever grateful that you posted about it here back in March of that year because as you say, it serves as a sort of Rosetta stone.

It does appear that Mendelsohn may have pitched his cards to newspapers before this mailer went out because no known newspaper ads appear on the back of cards except for Altoona Tribune, and yet it seems foolish to me that they would have opted out of Mendelsohn's offer to print something there for them. Importantly, the Tribune did not promote its cards to the public until June 12, 1916, a full two months after the other papers, and it was selling the later-issued m101-4s, not the m101-5s tied to the Chicago Examiner, Iowa, Oklahoma and Arkansas papers, so Altoona likely was aware of Mendelsohn's mailer terms. Anyway, given that these other newspapers were offering "sets" of 100 or 200 cards for each fulfilled coupon, I would assume they had pretty good size amounts on hand, and the lack of any being found with back advertising in the past century solidly supports that they were blank backed.

Moose, thanks for posting that Iowa newspaper ad. It looks like these papers were either owned by one parent company or that Felix Mendelsohn played a part in preparing a general layout for all of them to use.

Connor, I do believe that the 1915 W-uncs are related to m101, or at least come from the same family tree-- just that they are different enough that they can't be called m101-4/5s. Yours is truly an intriguing card-- kind of a missing link, because the early Chicago Examiner cards, first advertised in mid-March, 1916, already had corrected the Lajoie card to show him holding a bat. It's unclear to me when and how your card would have been produced given that timeline, although we know from the Mendelsohn flyer/mailer that the other pose was still on hand for him to use.

Here is the inside portion of the Mendelsohn flyer which, as Hank has just shown, is unaddressed and not post-marked, making its origins and target audience unclear:

https://photos.imageevent.com/imover...ndelsohn2.jpeg

To me this makes it very unlikely that legit m101s will be found with a stamped as opposed to printed advertising back. Why go through all that extra work of hand-stamping to produce what would likely be a more shoddy-looking back?

full page ad in March 19, 1916 Galveston (TX) Daily News