help identifying year of non sports WIlls's Cig card
 

Rarely do I get stumped trying to identify a card but this one has done it. And I have the complete set of these, too. They are postcard size if that helps

They are all in near mint condition, too. I feel like they are 1930s but the condition they are in could be a sign they are more modern

They are listed in The London Cigarette Card Catalog as c. 1930.

Thank you!!! I figured they were 30s. Crazy how nice they are for being almost a century old

Brits were really good at keeping their cards in great condition. They were selling card protection supplies and custom card albums, decades before we were doing it regularly in the states.

Even the simple act of storing their complete sets in little wraps of wax paper, was way more then we were used to doing.

Maybe because back in the day it was usually adults who collected these sets and cards, just as they would collect stamps or coins, whereas it was mostly kids in the states, doing the collecting.....and the flipping....and the trading...with a few exceptions of course.