Joltin Joe espresso
 

Saw this recently. Found it interesting to see DiMaggio on current advertising.
http://img.tapatalk.com/d/14/07/29/y6uta6eg.jpg
http://img.tapatalk.com/d/14/07/29/u3y9ubas.jpg

Has anyone tried it or seen other retired players on products?

The Coors bat collection of several years ago
 

Don't have them in front of me at the office, but the bat shaped beer bottles of several years ago, featuring Willie Mays, Ernie Banks, Reggie Jackson and (drawing a blank here) signatures on the bottles. They were on the shelves about two days before someone realized "Whoops, you need to get player and MLB permission to do this." Actually paid retail at the store when I say them, and then years later, saw a four bottle holder that they were supposed to be sold in, but the guy wanted over $100 for the holder, which I couldn't really justify after having only spent about $6 on the beer.

Arizona seems to specialize in that sort of line, Arnold Palmer Tea, Jack Nicklaus Lemonade and to a lesser degree Shaq Soda, I have never seen that one though, Very cool. Did you try it?

Not really the most "energizing" picture to use for an energy/coffee drink.

Joltin' Joe needs a nap
 

I agree...one of his full stride batting photos would have been a more natural fit. The depiction they used is more like "I'm tired and sleepy Joe".

Brian