Joe Louis Advertising Card - information please
 

Can anyone provide any information on the date and value of this "Champion Joe Louis" advertising card? Thanks!

http://s915.photobucket.com/albums/a...ELOUISCARD.jpghttp://s915.photobucket.com/albums/a...ISCARDBACK.jpg

Joe Louis Trade Card
 

That is very cool. What are the measurements of the card? I bet Adam Warshaw will be able to help you with information once he sees the post.

Joe looks pretty young--I'd say it was from his first couple of yrs as Champ--maybe '1937-1940.

It's the size of a standard postcard.

It is a nice premium used for advertising in the 1930s. I believe it was similar to a trade card from the 1890s in that it was available blank to be imprinted. I've seen it several times with various Wittone backs and a few times blank backed. The Sportsmans Gazette did not exist. Value is anywhere up to $50 in ok condition; I've seen it sell as low as ten bucks when not well publicized. The card is covered on p. 90 of the 5th edition of my book and as part of an expanded entry for Joe Louis premiums in the latest edition. It is also featured on this year's cover:

http://photos.imageevent.com/exhibit...NT%20COVER.jpg

http://www.lulu.com/product/paperbac...0-2011/6237285

Thanks, Adam...much appreciated.