Originally Posted by edtiques (Post 2477717)

Hey pennant guys!! Just curious if this pennant has any value. It's 8 3/4 inches, not including tassels. There's a fold as you can see. I also have 3 pins from the tournament. Thanks in advance for any help you can give me!!

Originally Posted by Domer05 (Post 2477666)

Good question! This "ABC" mark on your Rams pennant actually is a concessionaire's mark (not a maker's mark); and it belonged to the ABC Beverage Co., who ran concessions at the LA Memorial Coliseum in the late 1950s and 1960s.

The same mark, you're probably aware, appeared on certain USC and UCLA pennants from the same era--both whom called the Coliseum home at that time.

I believe this Rams pennant (and the more common variant sans ABC mark) was made by Trench.

Now, pennants featuring the ABC Emblem & Pennant Co. maker's mark/label (like Boca's San Francisco Seals pennant) were also being made at this same time; however, to the best of my knowledge, they all featured a label and were made of sewed letter construction.

So the two outfits shared the same name; but that's about it.

Originally Posted by Domer05 (Post 2477666)

Now, pennants featuring the ABC Emblem & Pennant Co. maker's mark/label (like Boca's San Francisco Seals pennant) were also being made at this same time; however, to the best of my knowledge, they all featured a label and were made of sewed letter construction.

Originally Posted by ooo-ribay (Post 2477718)

The fold could easily be ironed out. I'm afraid the pennant and pins don't have much value. I'm assuming they're High School.

Originally Posted by perezfan (Post 2477802)

Great stuff Nick!

Eager to see more of your pennant collection (hopefully hanging on the walls!)

Originally Posted by ooo-ribay (Post 2477725)

ABC produced this screen printed pennant, too. You can see the same fat tassels and font. My screened version doesn't have a tag, but Bocca's does. I'm wondering if ABC maybe outsourced this for screen printing...it seems to me pennant makers would be set up for one production method (screened vs. sewn) or another. Can we think of companies that did both? :confused: