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Would it be safe to say that artwork on pennants pretty much disappeared in the mid-60s? By "artwork," I mean stadiums, players, etc. and not logos or stand alone helmets.
Here's an evolution of Giants pennants. !962 NL Champs with the cartoon font; 1960's pennant with same font, showing an un-enclosed Candlestick; early 70's pennant showing Candlestick enclosed; stiff, synthetic pennant with leftover graphics and, finally, a 1970's logo only pennant. I really can't think of any Giants pennants past the mid-60's with any new graphics. They are all just logos and print. Is it the same with other teams? |
Most teams had fresh logos and artistry through 1968 or so. Then in 1969, it became regulated, boring and corporate. By 1970, all artistry and creativity were gone.
There are some rare exceptions, such as that series with the Rangers (Batting Cowboy), Mariners (Mermaid), Brewers (Barrel Guy) and Padres (Friar Head). I suppose that group would be the “last hurrah” for originality. Really sad... I wonder what became of the artists, and hope they landed on their feet (AdFlag guy not withstanding). |
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And to answer the question, it seemed to go out with the MLB trademarks. Although there are pennants which look like the 1969s but have no trademark, suggesting maybe 1966-68.
I still love the cloth ASCOs from 1969 but you all know that already ... |
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The Dodgers offered up this stadium pennant, made by Trench, in the latter half of the 1960s; and it remained available for purchase through the team's souvenir catalogue into the early 1980s.
Although the coloring changed from four to two colors sometime in the 1970s, the design remain otherwise unchanged throughout its 15 year run. Surprisingly, it never featured an MLB mark like others by Trench or ASCO/WinCraft made during that era. |
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