But how does the price of the boxes on the secondary market impact Topps's bottom line if all the product sold by breakers and retailers was purchased at retail price from Topps?

In essence, if I hold onto a box of 2018 Topps Chrome because there could potentially be an autographed Ohtani rookie inside, and I later sell that box for 10 times what I paid, Topps doesn't benefit from the sale. The box was already sold at retail price.

Topps does not have a back log of this product either. It was hyped beyond belief and has been sold out on the Topps site since the pre-release. I'm wondering why you think they'd benefit from withholding the card from a product that is sold out already. They didn't have to do anything to move it in the first place.

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How does Beyoncé wearing a one of a kind dress at the Grammys affect the bottom line of the dress designer? It suggests to millions of other people that they should be all over this. So next time they start selling a product you can buy, pay up.
Eyeballs on the company. Eyeballs on the product.

I don't see any similarities between the two comparisons. Topps moved this product based on the checklist, not the fact that there were big cards in other products unrelated to this one. The checklist sold the product. Knowing the card was on the checklist made people want to buy it. I don't think anyone is going to be interested in another product without the same checklist as a result of this product featuring this card.

I do want to agree though that Topps does sometimes hold players from products, but not because they're chase cards. For example, Topps could have included Skenes in the Series Two Chrome set but instead held him for the Update set. Every year there is someone who doesn't make it into the newest Bowman Draft set too. This year it was Charlie Condon. Last year it was Dylan Crews. Their first Bowman's are usually held for the next Bowman Chrome release. Both Crews and James Wood were withheld from the Update set and will be featured in the 2025 Topps Series 1 set instead. I don't know if this is due to contracts or some other factor though and I'm not sure it's truly "withholding" the player from a set.

I'm not going to go back and reread the story, but I thought I read he pulled a redemption card and that Topps either had already sent the card to PSA pending the redemption card or did so immediately upon being notified that the redemption card was hit.

Now the kid is a millionaire or pretty close to it

Not really. Fanatics gets 10-20%, then the IRS and California take their share. He may end up with 500k.

1914 Cracker Jack PSA 1.5 Joe Jackson for $150,000 in the same auction.

Hopefully he buys in some mutual funds at 5% and by the time he is 21 will have a nice nest egg.

Agree. He should be able to find something that will bring ~10% per year and be a millionaire before he is 21.

Apparently the card was purchased by Dick's Sporting Goods.

https://www.cbsnews.com/pittsburgh/n...CNM-00-10abd1h