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I just think that the math isn’t the most important part of the calculus. The most important part is the jonesing and coveting. That and the realization that all of this restraint leads to losing just about every auction, because some other bidder is willing to be less restrained. |
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I’m not a psychologist, but when it comes to exceeding the amount that we were willing to pay for an item, my experience is that we come up with rationalizations and ways to fool ourselves into thinking that we’re paying less than we really are. Even though we mathematically know that the BP is there, I think we sometimes choose to conveniently ignore it if it means that we can still feel good about our decision to keep bidding. |
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Trust me, 25 percent isn’t that far in the future. |
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I know guys say they incorporate the bp into bidding, but if you really want the item, that notion goes out the window. |
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Heritage is one of the best at putting the actual cost (bid + bp) in parentheses to inform the bidder of what he's actually committing to spend. So, my conclusion is that with elevated buyers' premiums, the ah wins and the consigner loses, while the bidder is unaffected - the money the winning bidder pays just gets distributed differently between consignor and ah. |
Since the commission and the buyer’s premium both are paid to the auctioneer from the proceeds of the sale, they are functionally the same, so why have BP? Why not just take the 22% from the overall gross proceeds? If you’ve read my columns for a while you know my answer: it is a jazz hands misdirect. Labeling it a “buyer’s premium” tends to suggest that it is not a "commission" and that the buyer pays the “buyer’s premium”. That’s a bullshit framing, but a significant percentage of the public falls for it.
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And in terms of who benefits, it sure seems like the eventual winner benefits from having less competition. My odds of winning have to be better going against just 5 or 10 bidders rather than having to face the entire field. My guess is that these days, most of us adjust our behavior to take this feature into account, and so anyone who is potentially a serious bidder is going to be in the hunt during extended bidding by virtue of having previously made a placeholder bid, and the odds of someone waking up during extended bidding and realizing they really wanted to bid on something new are probably relatively low. |
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Pretty sure I've posted it before but it was Sotheby's and Christie's that started BP in the art world for exactly the reason Adam posits. Basically it let them tell consignors "Hey we're charging you less" even though we know the reality. Unfortunately once an entire industry adopts a practice it's hard to fight that. If I went to my clients and said we don't charge BP but we charge a higher commission I don't think I could talk fast enough to make that work.
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EDIT. Should have read Scott's reply before I posted. |
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