Nice pennants Mark...Sorry you didn't have a third Niners pennant to share. Maybe by Labor Day. :eek:

Hey Kyle - I found another with the ABC label:

https://pennantfever.weebly.com/

I had never given much thought as to who was making pennants, back in the day. About the only vintage company I knew of was AdFlag and only because it's printed right on their pennants. I knew of Trench, but only as a modern producer. Here's a couple of modern (1970s) pennants with what appear to be manufacturer's marks (M in a circle and VET). I have no idea who or what they mean. Kyle?

Finally, another "cartoon font' (presumably Trench) pennant which can, obviously, be dated to 1962.

Rob:

Thanks for the additional ABC label/pennant. I'll add that to my library for a future post.

Never seen that "M" mark before. Can't think of any manufacturer or concessionaire that it could have belonged to. Something to look further into.

I have, however, seen that "VET" mark on other 1970s era pennants. Still unsure what it stood for or whether it identified the maker versus the retailer's name. We know that concessionaire's marks were popular in the early 1970s, so we can't rule that possibility out, unfortunately.

More work to do....

One more thing: I also noted on your '62 photo pennant that those same initials "WC" appear in the upper left corner of the pennant. So, that's now two different Trench pennants from that year with these initials. Can't be the artist's initials, as we last suspected.

Unless he/she is also a photographer.

I just noticed the W.C., too. I’ll see if any of my fellow SF collectors, who don’t post here, can shed any light...

Does the back of the photo say anything about the manufacturer and/or concessionaire, e.g., "Made by Trench, Buffalo, NY for Sportservice"?

Trench seems to have made two types of photos for their photo pennants. Some placed 100% of the text on the reverse side, where they named everyone in the photo, the manufacturer, and if applicable: the concessionaire. I've seen others, however, that look like Trench's work; but the team personnel info is buried in the footer across the bottom of the photo's front side. In this variation, they omitted all manufacturing and/or concessionaire info and the reverse of the photo was left blank.

This '68 Detroit Tigers pennant (below) exemplifies this latter style. I can't say with 100% certainty this one came from Trench, but it sure looks like their earlier work....

So, your '62 photo pennant may fall into this other variety Trench made--a style that grew more common by the late 1960s and 70s because the viewer could read the caption without having to flip the pennant over--which would be difficult, if it were already tacked to a wall.