SGC Response concerning new labels

[Leon]

This is from Sean Skeffington at SGC.

Thu 5/22/2014 3:49 PM

Hi Guys,

I have read the feedback concerning the recent changes at SGC, specifically the new label design. There were several factors that went in to the decision to change the label. Most of the factors were internal and tied to the fact that our old computer system could no longer be technically supported and there was no flexibility or control as to what information we could put on the label. As we decided to make a change to our computer system, a change to a new label was inevitable. It should be noted that the old label was not immune to criticism. If you look at your collection of SGC cards you will probably notice that the way in which the text appears on the label is inconsistent with important information often drifting into the lower green border. The old label was far from perfect or ideal, in many respects.

With that said, in the planning and designing of the new label we were quite mindful that some collectors are not comfortable with change of any kind. However there are times when change is necessary. Internally we needed a label
that could contain more information (we now have 4 lines of text area, instead of 3 lines). Having 4 lines of available space is necessary for our business going forward. Having a colored border would have made this difficult and cluttered.

In no way do we want to minimize the concerns of our customers, but after 15 years, any change would have prompted some criticism. We made the change with the best of intentions in mind and for a label that we feel is clean, versatile, consistent and provides another level of security.

Thank you for your time and consideration.

Sean Skeffington
SGC




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