Possible Link to Tarzan Thoro Bread Manufacturer

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Posted By: Paul Kaufman

This ad for Thoro-Bread Flour made by the Arnold Milling Co. of Sterling, KS was found in a trade journal dated October 1933 entitled "The Northwestern Miller and American Baker".

By 1933, Edgar Rice Burroughs had already written 17 of his 26 Tarzan novels. The year 1932 marked the debut of the first feature-length Tarzan film, "Tarzan, The Ape Man" starring Johnny Weissmueller and Maureen O'Sullivan. In fact, the legend of Tarzan probably reached the height of popularity in the 1930's. Burroughs had extensive merchandising arrangements, and he was one of the first authors to incorporate, forming ERB Inc. in 1923. He licensed his character, Tarzan, to several hundred companies, with Tarzan's image appearing on watches, sweat shirts, ice cream cups, records, bubble gum and even bread wrappers. An estimated 75 million loaves of bread were sold using Trazan's image on a royalty basis.




edited scan size

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Posted By: Frank Wakefield

Kansas???^$@&&%@$...


Poor ol' Lone Star Leon will fall out of his saddle if he learns that his Tarzan cards have Kansas origins... Try to find a Texas link...

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Posted By: leon

I like the Tarzan cards and think this is a neat advertisement. This "Trophy" card below, along with some other information, has led me to think that "thoro" was a type of bread and there were different brands and mfg's, sort of like white or wheat; but "thoro". This ad above could be for "Arnold Milling Thoro Bread"? So, while I like this advertisement I am not yet persuaded that this is the same company that put the Tarzan cards out. (nothing personal ) I have seen an apron, a long time ago, that had the Tarzan Thoro ad on it. I didn't end up with it but remember it didn't have any other info on the ad (that I could see). It would be nice to find a card with a coupon still on it. Either that, or a definitive ad, will hopefully be found in the future. This is still one of the hobby's little mysteries. And I am not trying to rain on your parade, Paul, just sharing what I know. All of this said and we still don't know this company DIDN'T do them. Maybe someone else has some more/other info? Thanks for sharing..best regards

ps.Frank- nah-.... Texas, NY, Kentucky, CA, KS....it's all good.

Here are Tarzan Thoro and Trophy Thoro bread cards ("Trophy" is Tarzan underneath)

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Posted By: Paul Kaufman

Leon, I agree that this type of flour was probably sold to various bakeries around the country to market as they saw fit. Just another piece to the puzzle. ??

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Posted By: Paul

Any idea why the player selection in this set is so poor?

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Posted By: Jeff

anyone have a scan of the Bob O'Farrell card from this set?

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Posted By: Lyman