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Once George became king on May 6, 1910 the pun and imagery lost a bit. Especially since the title is not hereditary and the eventual Edward VIII didn't become prince of Wales until 23 June 1911. He also wasn't as popular as George, and much thinner. So holding over a brand based on a pun that no longer made any sense also made little sense. Just a theory of course. Steve B |
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El Principe de Gales was the Prince of Wales and future King Edward VII. He was granted the title in 1841 as heir apparent to Queen Victoria, and did not become King until 1901. He was known internationally as the Playboy Prince, and the perfect representative for a cigar brand since he was also known to be a heavy smoker. The brand name El Principe de Gales had been in use since the 1850's, pre-dating the future King George V who did not become Prince of Wales until 1901. Upon King Edward's death in 1910, King George assumed the throne, and the brand name most likely lost its meaning as you theorized.
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I had a quick look at some stamp series, and the Canadian stamps of Georges reign are called the admirals, mostly because the depict him in his admiral of the fleet uniform, a theme that turns up in the ads. So the transition was probably an easy one. Both Edward and George were admiral of the navy, a largely ceremonial title that could be held by more than one person, and was occasionally held by a foreign leader like Czar Nicholas. And of the royal family the only one holding the title without having naval service was Edward VII - Something I didn't know before looking it up. This stuff can be a lot of fun, and not just for learning about baseball Steve B |
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Show your Tobacco, Candy, Gum, etc. advertisement pieces
Steve and Ron
Thanks for some interesting bit of history regarding the EPDG brand. I notced that in the 1911 divestiture of the American Tobacco Company (ATC), the EPDG brand was not assigned to any of the three resulting Tobacco Company's (ATC....Liggett & Meyers....Lorillard). TED Z |
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