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  #1  
Old 08-18-2003, 01:57 PM
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Default Three common reasons why people buy fakes

Posted By: Hankron 

During the Eagle situation, I decided I would write a brief essay for my site for begginers considering buying something expensive. While there are tons of reasons and details, I boiled it down to three common reasons why people make big buying mistakes. This applies to buying ANY form of art or collectable, from buying a $1,000 PRO 'Mint' Michael Jordan Rookie to a Salvador Dali that any good dealer or experience collector would tell you is a fake, a fake James Dean autograph with anonymous COA to a 'Ming vase' made in Berlin five years ago.

It is my hope that beginning buyers who come across this list will rethink their stragety before plunking down a few hundred on a baseball card or on an Joe DiMaggio autograph.


THE THREE COMMON REASONS WHY PEOPLE BUY FAKES, FORGERIES AND SCAMS OR WAY OVERPAY FOR ART AND MEMORABILIA


*** 1) LITTLE TO NO KNOWLEDGE ABOUT THE AREA IN WHICH THEY ARE BUYING. This ranges from lack of even basic knowledge about identification, authenticity, history, commonly known fakes on the market, reprints, understanding of the material and real pricing (Experienced collectors know that the price in a price guide is usually much higher than what it will sell for normally). It also includes lack of basic knowledge about who are quality sellers and the respected experts, who are the sellers and ‘authenticators’ to avoid, what is the recommended reading and resources. Even experienced collectors make mistakes when they go into areas outside their expertise.


While a beginner can buy inexpensive things (good fun and great way to learn), he should not buy an expensive item until he is experienced and has done lots of research. Remember that ALL BEGINNERS WILL MAKE MISTAKES, whether it's misidentifying, misdating, buying a fake or paying too much. A beginner buying a $5 counterfeit is a good learning experience, and paying $10 for a $2 items is no big deal. A beginner buying a $10,000 counterfeit or $7,000 for a $100 item is a disaster.



*** 2) THEY DO NOT DO THEIR HOMEWORK ON A PARTICULAR ITEM BEFORE BUYING. Do you know how many people say to me "Do you know what this is and how much it is worth?" AFTER they bought the fake, instead of before? (Answer: lots). Proper homework includes looking into the seller, looking into general pricing, checking the seller’s return policy and authenticity guarantee, using a reference book or website or price guide to help make a judgment about authenticity, identity, rarity and price. Proper homework includes going to a collector or dealer and saying, “Do you know how rare this is?,” “Does this look legitimate to you?” or “Does this price seem okay?” ... Again, there's no great harm placing a spontaneous bid on a $5 or $8 item you have no familiarity with or from a seller you've never heard over before. It's a different story when you are not doing homework before you place a $2,000 bid.



*** 3) THEY DO NOT USE COMMON SENSE WHEN JUDGING A SALE OR AUCTION. By common sense I mean the most basic questions and logic that even someone who had never collected before should use. Below are examples of some common sense questions and logic the collector might say to herself.

"You know, I know nothing about this area of collecting. I’d be pretty dumb to place a $22,000 bid, at least not until I learn more."


"I have no idea what this type of thing is worth. I should find out what is a reasonable price range before I bid $2,000. For all I know it could be worth $25."


"This autograph's letter of authenticity comes from someone I have never heard of before. How do I know if this authenticator’s any good?"


"This is fishy. A T206 Honus Wagner in that grade is worth at least $100,000. Why would this guy be trying to sell it to me for only $30,000?"


"This seller's return and authenticity guarantee is 'There is no guarantee of authenticity. All sales are final with no exceptions.' Doesn't this mean that if he sells me a forgery I can't return it? I think I’ll find a seller with a better guarantee."


“You would think that some guy trying to sell me a $30,000 Babe Ruth autographed bat would send me pictures that were actually in focus.”

“I see a lot of different brands of trading card graders. Are there brands that are more reliable than others?”

“I hear there are tons of autograph forgeries out there. How do I know if this autograph is real?”

"How could Princess Diana sign her own obituary?" (Note that I know of a case of someone who actually bought a 'Princess Diana signed obituary').


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Old 08-18-2003, 02:57 PM
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Default Three common reasons why people buy fakes

Posted By: TBob

4. Greed. The chance to get a tremendous bargain on a card because you believe the seller doesn't really know what he has.
5. Impulse. This occurs most frequently at night or during the closing moments of an auction and is closely related to #4. The thought that someone ELSE is going to get a great deal on that Ty Cobb bat on shoulder card that was given to the seller by his grandfather, is hard to stomach.
6. Ego. The thought that no one else has seen a card yet (BIN fever) or if they have, no one else is smart enough to realize what a great deal this is.

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Old 08-18-2003, 03:20 PM
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Default Three common reasons why people buy fakes

Posted By: Hankron

Bob, your three points are all valid (greed is the one that usually comes to mind, and also impulse buying), but I believe that they will fall within my three, or be rendered harmless by following the three. For example, impulse buying of a way overpriced item is almost by definition buying before doing one's homework(#2). Greedy buying of a AAA card because it's so cheap, is an example of #1 and #2. Buying that Babe Ruth autograph because it's only 15 percent of the price of all those PSA/DNA Ruths is, to me at least, an example of not using common sense ('Why is this Ruth so much cheaper than all the others?').

Like going gaga when introduced to a beatuiful woman, greed can make even the best of us loose our heads an act like dopes.

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Old 08-18-2003, 04:01 PM
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Default Three common reasons why people buy fakes

Posted By: Hankron

I should point out that greed itself doesn't have to prevent someone from making sound, methodical judgement. John Rockefeller was both greedy and took the time to make sound, careful choices. This helps explain why he was richer than everyone else.

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Old 08-18-2003, 04:29 PM
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Default Three common reasons why people buy fakes

Posted By: murcerfan

..and it is called STUPIDITY

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