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#51
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Heritage Auctions: Ambush Marketing?
Posted By: JimB
No offense, but I find this discussion absolutely ridiculous. With all the real problems in the world (or even in this hobby), why one would bother getting all stirred up over Heritage promoting their auction via Ebay seems like a complete waste of time and brain cells. |
#52
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Heritage Auctions: Ambush Marketing?
Posted By: Bottom of the Ninth
Jim, |
#53
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Heritage Auctions: Ambush Marketing?
Posted By: Rob D.
If we're going to use the "real problems in the world" as a measuring stick of what's appropriate to post about, then just shut down the board. |
#54
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
Catalog Sales |
#55
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Heritage Auctions: Ambush Marketing?
Posted By: Bottom of the Ninth
This is an email from ebay that was just forwarded to me from someone who reported the 101 Heritage listings: |
#56
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Heritage Auctions: Ambush Marketing?
Posted By: quan
ok not real world problems (because who cares about the real world here)...but in the auction world where we were being charged $75 for the right to bid, hidden reserves, shill bidding, house bidding up to meet reserves, prepping and enhancing of material by auction houses before sending them in for grading, outright alteration and reparation of material w/o disclosing it, misrepresentation of material bordering on fraud and ignoring the winner when he brought it up...i'm glad we're drawing the sand here today! |
#57
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
Quan, those other problems are too depressing, especially the prepping/enhancing/alteration, if we thought about them enough and acknowledged the extent to which they likely were actually taking place, we wouldn't be able to buy cards any more. So it's more practical to focus on the little stuff. |
#58
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Heritage Auctions: Ambush Marketing?
Posted By: CoreyRS.hanus
Hello world, this is business, American style. If I ran Heritage, I would do the exact same thing; as would I suspect those who run eBay. I think its extraordinarly naive to believe this is inappropriate. |
#59
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Heritage Auctions: Ambush Marketing?
Posted By: davidcycleback
It's nothing new. REA, Sotheby's and others have done the same. |
#60
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#61
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Corey- ebay has rules and what Heritage did is against those rules. They simply worded and presented it in such a way as to hopefully slip pass ebay's search. So I will disagree with your statement. Ebay may ultimately shut it down. |
#62
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
For all we know they cleared it with ebay in advance. Literally it may not violate the policy as it is not a catalog from which a customer can "order directly" although the intent of the policy as a whole seems to be to distinguish between catalogs of historical interest and current ones. |
#63
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
If it were okay to list a catalog for sale Heritage could have done that in a simple straightforward manner. The convoluted way they presented it suggests they were trying to circumvent the rules. |
#64
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
Barry not necessarily, the way they did it (listing individual cards) is far more likely to generate "hits" than just listing a catalog. |
#65
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Peter- don't you think there are more than a fair number of people who looked at Heritage's listing and got confused? Also, it is against ebay rules to do what they did. If that's a valid advertising campaign I think it is a poor one. My vote is this was carefully planned to list the catalog for sale without ebay figuring it out. |
#66
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
I guess we'll see if ebay takes down the listings. |
#67
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Anything is possible but I say they were trying to slip one past the goalie. |
#68
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Heritage Auctions: Ambush Marketing?
Posted By: CoreyRS.hanus
Barry, |
#69
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Corey- no auction house would ever dare do that. |
#70
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
Corey- |
#71
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Heritage Auctions: Ambush Marketing?
Posted By: Jimmy
Barry, |
#72
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Heritage Auctions: Ambush Marketing?
Posted By: Alan
Also, keep in mind that this is the time of year (April-May) this particular Heritage sports auction has to go up against at least REA & Legendary (Mastro) major auctions for collectors' money. Remember, Leon's thread about "Don't forget about Heritage".... |
#73
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Heritage Auctions: Ambush Marketing?
Posted By: James Feagin
Don't forget about Huggins & Scott either.....sorry for the shameless plug |
#74
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Jimmy- Toward the end of last year I was selling some consignments on ebay and getting ready to start my November catalog auction. I thought it would be a great idea to post my website address on each ebay listing and steer more traffic over there. But I asked a couple of people with more ebay experience than me and I was told ebay will shut me down if they catch it. And I certainly couldn't risk that as how do I tell a consignor I can no longer sell their material because I was shut down? |
#75
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
Corey said: "...this is business, American style." |
#76
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Agreed. This is a minor transgression, but since we seem to dissect everything, this is fair game. |
#77
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Heritage Auctions: Ambush Marketing?
Posted By: John H.
I could care less that they have listed their auction catalog. It's strange and somewhat misleading for people who don't or can't read but, all in all, it's unimportant to me. What bothers me is that they didn't list them as "Buy It Now" and they have left the auctions open to bid for those people who think they're bidding on a Pete Rose rookie card rather than a catalog. |
#78
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Heritage Auctions: Ambush Marketing?
Posted By: Red
"Jimmy- Toward the end of last year I was selling some consignments on ebay and getting ready to start my November catalog auction. I thought it would be a great idea to post my website address on each ebay listing and steer more traffic over there. But I asked a couple of people with more ebay experience than me and I was told ebay will shut me down if they catch it. And I certainly couldn't risk that as how do I tell a consignor I can no longer sell their material because I was shut down?" |
#79
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Heritage Auctions: Ambush Marketing?
Posted By: T206Collector
<<It's foolish not to push your nearly free "advertising" to the maximum allowed by Ebay.>> |
#80
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Heritage Auctions: Ambush Marketing?
Posted By: Claude
It is easy to understand why they don't have a "Buy it Now" they don't try to sell the catalog they are advertising their auction, the Buy it Now would stop the advertising if somebody use it. |
#81
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Heritage Auctions: Ambush Marketing?
Posted By: Mark Fimoff
Yeah - another comment on the Heritage "Jackson" photo. Apparently when it was cirulating in 2005 - it appeared as shown below -what's that, a 1919 date! Wasn't Joe otherwise busy in 1919? Why is this date not shown in the current auction ? |
#82
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Heritage Auctions: Ambush Marketing?
Posted By: Dan Bretta
Hey! Look! Isn't that Charles Comiskey hiding under that hat right next to Shoeless Joe? |
#83
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Heritage Auctions: Ambush Marketing?
Posted By: John H.
"It is easy to understand why they don't have a "Buy it Now" they don't try to sell the catalog they are advertising their auction, the Buy it Now would stop the advertising if somebody use it." |
#84
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Heritage Auctions: Ambush Marketing?
Posted By: JimB
Greg (BOTN) wrote: |
#85
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Heritage Auctions: Ambush Marketing?
Posted By: Mark Fimoff
What's so incredible here is that on close examination - you can see that the current Heritage Mark Americans photo is physically the same photo in the same mat as the one circulated in 2005 - and someone has done a very poor job of trying to eradicate the date! |
#86
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Heritage Auctions: Ambush Marketing?
Posted By: Bottom of the Ninth
YIKES!!!! Guess that settles this case. Hope Heritage does the right thing here. |
#87
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#88
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Heritage Auctions: Ambush Marketing?
Posted By: Rob D.
I'm sure they're not hiding, Dave. |
#89
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Heritage Auctions: Ambush Marketing?
Posted By: George H. Counter
Just another case of restoration and stabilization 'a la mastro'? |
#90
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Heritage Auctions: Ambush Marketing?
Posted By: Mark
From Heritage: |
#91
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Heritage Auctions: Ambush Marketing?
Posted By: leon
In the end doing the right thing is most important, at least to me. Scott and I have made a mistake or two in our auctions and we rectified them immediately upon learning of them. I would guess just about every single auction house has, and will, make mistakes. We are human..... |
#92
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Heritage Auctions: Ambush Marketing?
Posted By: JimCrandell
Dave, |
#93
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Heritage Auctions: Ambush Marketing?
Posted By: John H,
They finally responded saying that they will not accept payment from anyone who doesn't realize that they won a catalog. This scheme wasn't very well thought out. |
#94
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Heritage Auctions: Ambush Marketing?
Posted By: Mark
I'm still waiting for my thank you note from Chris Ivy (: |
#95
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
John H, |
#96
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
Mark, |
#97
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Among the more dangerous areas in the memorabilia market is photo identification. It's impossible to count the number of times I have seen players misidentified in a vintage photograph. And in virtually every instance, a nondescript player is mistaken for a baseball immortal. It's really all about the money, and how the presence of a famous ballplayer dramatically increases the photo's value. |
#98
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Heritage Auctions: Ambush Marketing?
Posted By: Mark Fimoff
Hey Jim VB, |
#99
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
It certainly didn't hurt JP's business, or Brian's, or anyone else's not to engage on this forum. I think they probably figure that as long as they have what we want, they have more to lose than gain by coming on here and engaging. Most things have a tendency to blow over and the next time they have something we want all is forgiven or forgotten. |
#100
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Heritage Auctions: Ambush Marketing?
Posted By: Ron Diamond
Heritage send me a T200 Premium with a missing corner(it was there in their catalog) and refused to make me whole! They are so big, they don't give a damn if you live or die. Such is life for those stupid enough to trust a company so large. I used to be. Never again. There are too many other trustworthy companies(Rob Ed Auctions, Mile High...) |
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