These are magazine ads that were printed in many publications of the time. They actually do have a bit of a following by baseball and Coca-Cola collectors but they certainly aren't a "set" and aren't cards. I have seen them usually sell in the $15-25 range for cleanly cut out examples.
I have never been a fan of the "ad" dealers at antique shows/shops. I understand the novelty of the ads, but it always kinda bugged me the people were ripping apart old mags and selling ads for $25-100 at times for a single page. It seems like a fad that isn't done as much now as it was back in the 1990's when they were everywhere at the antique shows I would attend.
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