I’ve had a few clients wanting to go after Yelp trolls for negatives. My approach is to look at the post carefully. Most of these trolls are so socially deficient that their posts give them away: rude, inflammatory, poor grammar and spelling, and so on. Not a sober, serious critique. It is probably better in the end to ignore it or to respond politely and rationally to the post and let the troll craziness speak for itself.
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