When...
Historically, when did rookie cards become THE card of a player - most expensive? Back after WW2, in the 1950's, in the 60's or early 70's? When exactly did rookie cards become the most sought after, highest priced, even though not most rare cards of a particular player? Who made up the rookie card rules, who is most responsible for the rookie card craze? Was it one person, a small group, or did the public at large all of a sudden decide, yeah, thats it, the rookie cards - and forever more they will be over prices relative to the rarity of the other cards?
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