[swarmee]

PWCC's entire push is "eye appeal" value increases, why would they become a grading company themselves. They'd have to switch their mindset to technical grading parameters again.
And while a whole bunch of people theoretically want computer grading to be a thing and assume the market will react favorably to it, most submitters want 1) uniformity in their collection (PSA set registry, SGC gasket holders, BGS thick protective holders, whatever), 2) more money for their sales, and 3) better grades. Those three companies have amazing "first mover" advantages over any startup, because submitters trust all three of those companies with cards valued at a million dollars apiece. I guess that would be one reason PWCC would be a theoretical entrant: they already have the market's trust.

I've offered this before, but if the highest graded vintage card would only grade an 8.5 due to being compared to modern chrome production (card stock variances, slightly off registration, slight rough cuts, etc), why would anyone send their NM-MT or better cards to this new company doing computer grading? When 90% of your market already has a grader of choice and has sunk costs of all previous grading fees and time spent cultivating their registry, why would anyone send them 1975 commons to make a complete set? I don't see a computer grading company getting traction.