I use it to mean, "if you have one and are willing to sell it, contact me first bc I am most likely willing to pay more than what you'll get for it elsewhere". I have a BST thread right now "paying strong for a '41PB Williams". I will happily pay the same, if not more, than it would get at auction....with 100% net to the seller. But it's got to meet all my criteria, which is proving hard to find. I understand for the '33G Ruth's, but for something you're having a hard time finding, it can help pry stuff out of collections....sometimes