Those whom don't like baseball aren't going to become baseball fans because a game is 5-20 minutes shorter.
The MLB needs to quite trying to cower to the non-baseball fans, or they're going to have problems losing current baseball fans.
Rhetorical side question...
Will the lost ad revenue from shorter time in between innings/half innings be put on the fans in the form of higher ticket prices? Or they will start paying the players less?
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