How big is it? It reminds me of the 1890s Boston Globe baseball game supplement so maybe it is from a different newspaper? The B120 numbering reminds me of some trade cards from the 1800s where a retailer could order generic ones and then stamp them with their own advertisement. If this is roughly the size as a trade card, I would lean towards that. If it is larger like the Globe supplement then it might be another newspaper's insert. Cool item regardless.
Alan
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