Quote:
Originally Posted by tedzan
The story that I've heard on this subject is that the 160-card Bowman color set (which was issued in the Spring/Summer of 1953) was very costly
to produce.
By the Summer of 1953, Topps had issued 220 cards in their BB set. Bowman responded by printing a series of 64 more cards in a B & W format. By
not extending their "Kodachrome" color process to these 64 cards, Bowman cut down on the cost of producing them and was able to get them into
the market quickly in order to compete with Topps.
But, as we all know, Topps followed up by issuing a Hi # series of 54 additional cards.
TED Z
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This may have had to to with a licensing fee paid to Joe DiMaggio for the color set (he is featured on advertising) as well as just general cash flow. New set, not in color may have meant no royalties to Joe D. Just my opinion but I see it as a real possibility.