at first I thought, no it doesn't make any difference
but the psychology of AHs putting listings up on full page, enhanced color, half a page of who might have been in the stands that day, wow this card was once owned by Mother Teressa ... is undeniably helpful in extracting the highest bid possible. or not, depending upon the astute buyer.
the following is not a good analogy but somewhat relevant to the OPs question:
Man walks in to an antique shop and sees an un tagged desk he thinks should sell for about 100 dollars. "how much you want for the desk?" "1000 dollars." "that is too much, will you take 200 dollars?" "Yes and glad to do so"
Man says "then why did you ask me 1000 dollars?" "because you look like type of guy who likes to go around bragging he just bought a 1000 dollar desk."
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