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Posted By: barrysloate

So it sounds like Memory Lane may do some unnecessary advertising, because at some point you have diminishing returns.

If company A spends $1 million a year on advertising, and company B spends half that much, it's quite possible that company A isn't reaching that many more customers than B is. They certainly won't get twice as many bidders, or significantly higher prices.

But they also haven't asked me for advice on how much to spend either.

Edited to add that $75 charge is a curiosity. Don't understand the thinking behind it, since I don't believe any other house charges for their catalog.