That is a menko based on a manga comic book called Kuri Kuri Toshu (Kuri Kuri Pitcher), which is what the writing on the front says. The books were authored by Hiroshi Kaizuka, a popular manga writer from the late 50s - 60s.
You can see some of the comics here:
https://order.mandarake.co.jp/order/...8A%95%E6%89%8B
Unfortunately I don't think the menko has much value, only a few of the ones with comic characters on them sell for a lot here and I don't think that is one of them (though its not my area so I'm not 100% sure on that). Its an interesting piece though.
The back contains three games kids could choose from to play (assuming of course they had a stack of these). The top is a rock-paper-scissors one, pretty self explanatory. The middle one says "3 base hit" and was part of a baseball game. The number on the bottom is also part of a game, though I'm not sure how that was played, they are pretty common to see on menko.