Frank
In my opinion, there is no evidence that he wanted more money for the use of his image. Yes, he lent his image to a cigar. But most little kids were not smoking cigars or chewing tobacco back then. But like now some kids smoked cigarettes. As the Wagner family has always told it, he objected to kids buying cigarettes to get his picture. Look at what contemporaries like Tommy Leach say about Wagner's sincere love of children in the Glory of Their Times. I think the theory that Olberman is circulating is a little cynical.
Mark
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