Brian, I agree, distribution is the key. I like everything you outlined about he fast food scenario except the fast food part - for two reasons (just my amateur opinion), fast food is considered the bottom dweller of the food world, associating with the lowest common denominator of a particular group might have a negative marketing impact. Fast food used to be cooler than it is these days. But the biggest reason I don't like it is the price point and frequency of purchase. I think something more in the one to two dollar range, and something that could reasonably be purchased/consumed 5 days a week.
But, the fast food thing is almost perfect for the multi-back plus regional markets of the same master set aspect.
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