Assuming for the sake of argument that you don't trust the seller to know WTF they are selling, sometimes you just have to gamble. Usual eBay rule applies: if the seller says might be a reprint it is. If the seller is ignorant and the scans look good, you just have to decide whether it is worth the time and effort to take a shot at it.
I'd say I get burned about 3-5 times a year on photos that aren't vintage but are sold as such. I never pay much for them if I have a question and I always send them back if they are bad.
What I am seeing more of are laser printed copies of tough photos. I got burned last year on a rare premium that turned out to be a laser copy. Thought I really scored with that one. The refund isn't the issue as much as the disappointment when it is something I really wanted to get.
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