Quote:
Originally Posted by Peter_Spaeth
Yes, but to me that's just locking up the level above which it's not practical to go higher, psychology has nothing to do with it.
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Funny. I would argue psychology has everything to do with it. As a marketer, though, I believe most non-essential purchases are driven by emotion, not practicality.
That said, I don't think we disagree on the principle, but our semantics seem to be driven by our respective professions.
