You have to remember that the MLB is more entertainment industry than business or sports. The players today are more like Lady Gaga than Cary Grant because that is what sells. Even as a Giants fan, I'm getting tired of the Brian Wilson Show and Fear the Beard, but I understand that it's just his shtick and that's what sets him apart (from a branding point of view) from the other players.
I might wish that they were better role models for my kids, but I also wish all the rappers and other entertainers were better role models also.
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