A private claim wouldn't work unless and until there was actual harm from a guarantee not being honored in a specific case, and then you would just bring a claim for breach of the guarantee, not false advertising.
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My avatar is a sketch by my son who is an art school graduate. Some of his sketches and paintings are at
https://www.jamesspaethartwork.com/
He is available to do custom drawings in graphite, charcoal and other media. He also sells some of his works as note cards/greeting cards on Etsy under JamesSpaethArt.
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