There's so much more to it than that. Bids will be higher across the board because so many more people are online during a PWCC auction ending night than another night.
Plenty of collectors are online bidding on a PWCC auction but wouldn't be there on a different Sunday when PWCC isn't ending.
Word of mouth also has something to do with it. With auction house stuff, people get excited and send messages to their friends. "Did you see ______ in the new _____ auction? Wow!"
That stuff doesn't happen for random sellers like you and I.
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