I have done both
I used to set up at some larger shows - "willow grove", Nassau coliseum, Robert Morris and a few other larger regional shows (never the national.....yet). I used to bring many non sport (TV,Movie, Rock N Roll related cover themes)magazines from the 1950's-1980's. Mainly I used them as a hook to try to buy more - that worked REALLY well as no one else in the place advertised they were buying that stuff. On occasion I would sell something - but it was not usual.
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