It's a common pose of Ketchel that's been reproduced over the years. I wouldn't think it had anything to do with the exhibit card.
From the markings on the back I'm guessing this may have come out of the Al Grayber/Harry Pegg collection which came out of the Pittsburgh area.
Harry Pegg was the editor of publications such as "The Veteran Boxer" and "Boxiana Review" from the 1940's into the 1970's. Grayber was a former Boxer/Sportsman who provided Pegg with a lot of the photos used in the publications.
I would think this was a print from perhaps the 1940's era.
- Dave
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