While I haven’t bought from him, I think back to business school. You have product, price, and service. You win on one and manage the other two. Dean prides himself on having at least one card in every grade for at least the post war issues (product). I have heard that his service is impeccable. His pricing is abhorrent to some - but I guess not everyone buys based upon price. I do, therefore he is out of my consideration set, but enough people value the rest of his business model that he can do it profitably.
I would guess that this is his best time of the year as spouses, significant others, children, etc. want to buy something for Dad. They don’t know the market and he will have what they are looking for. The last thing I would do this time of year is lower prices in that circumstance.
Plus his bubblegum war book was really good.
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2024 Collecting Goals:
53-55 Red Mans Complete Set
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