I never said, or even implied that one shouldn't use social media. I just feel that the mark of a good company isn't that they never make mistakes, rather it's in how they deal with the problems that occur. There's no timeline here. If you're unhappy with the response you receive, by all means share. I just don't like the extortiony aspect of trying to force a company's reaction before giving them an honest chance to do right. I don't think that's what the OP was doing, but that's why I feel so strongly.
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